NEW! METRO easy chair
by IMG of Norway

views click image for large view


       



       

fabric + leather colours colours are indicative only ... click image for large view 

   
trend leather
(from left) tuxedo, toffee, lemon, vanilla, chocolate, sand, cognac, nature, snow

   
prime leather (corrected grain)
black, bronze, cherry, off-white, latte, havana, red, white

NB all fabrics below are available for the fabric price ...

   
dream fabric
beige, latte, hazelnut, coffee, dark-red, black

   
liana fabric
linen, charcoal

   
etna fabric
ecru, red, latte, chocolate

   
nova fabric
straw, scarlett, charcoal, taupe

   
victory fabric
black + white, grey, beige, brown, chocolate

   
toscana fabric
dark beige, grey, teracotta, brown

   
memo basic dark beige
plain, pattern

    
memo basic ecru
plain, pattern

specifications

click here to view PDF diagrams of specifications

further information ...



                           

ergonomically correct seating
long term back saving comfort
True long-term comfort requires correct ergonomic design. Every chair and sofa that we make is therefore designed to be both comfortable and as ergonomically correct as possible.

This is a strange but true story. The discs at the base of your spine support more weight when you're sitting than when you're standing up. The best position in which to sit are about 135 degrees. This position puts less strain on the lower back then the typical and normally 90 degrees angel. And if you sit even just 20 degrees off the normal position, the pressure on your lower lumbar discs can increase to more than 2.7 times your total body weight.

     

And we don't need to tell you sitting crookedly simply makes matters worse. But often in a badly designed chair you are forced into odd positions to alleviate the numbing caused by the incorrect underlying structure. Your brain automatically reorganises your body to be as comfortable as possible in the circumstances. Your muscles and brain are continually seeking compromises. And compromise is certainly not comfort.

design
we start with the needs of the people we design for
When we design we start with understanding the needs of the people we design for. The human body is the pattern for every piece of our furniture. We study the human body so we can develop and deliver furniture for daily use that balances creative design with comfort, health and space efficiency.

Most of our products are designed from the inside out by our highly integrated team of Norwegian designers and engineers. Strength, durability, stability, effortless function, beauty and endless comfort are the guiding star for all our products.

Our vision is to create and deliver products that offer an exceptional combination of comfort, quality and unsurpassed value.

craftsmanship
designed and engineered from the inside out
Tradition is the mother of all progress. Our ability to provide you with unique comfortable high quality products is based on old craftsmanship, innovative employees and state of the art technology.

Our vision is to manufacture truly comfortably high quality furniture - through combining the best of the past with continuous improvements and the pursuit of perfection.

manufacturing
built to last
State-of-the-art manufacturing techniques, old world craftsmanship and the highest quality materials work in concert to ensure you that furniture from IMG has all the necessary components to provide you with long term comfort and unsurpassed value.

All products and components are produced entirely by our own production facilities ? including steel, foam and wood.

leather
no man-made material can compare with the natural beauty of genuine leather
While initially more expensive than fabric upholstery, leather is recognized to be a better investment over time. Leather has an average lifespan four times longer than that of fabric. Today?s active lifestyles require a furniture cover that can meet the demands of daily use and look great for years to come. As a natural material, leather has the ability to breathe, be it cool in the summer, and warm in the winter.

The appearance of finer leathers, such as Prime, Trend and Elite, are characterized by the individual animal?s history. Only very well-selected hides are suitable for furniture upholstery, depending upon the level of environmental impacts such as insect bites and scars. The presence of irregularities proves the authenticity of truly natural leathers.

fabric
large variety of choices for the one low price
At IMG, we pride ourselves on offering customers maximum flexibility by providing a large variety of choices. With this in mind, we are proud to offer a suitable range of fabrics specifically selected for use on quality furniture, to complement our leather selection.

wood
Norwegian heritage
Most of our products and components are based on laminated wood construction technology. Utilizing a process called Ultra-Sonic wood lamination creates strong frames and allows us to create graceful designs.

Environmental and consumer friendly glue and chemicals are used in the production process. We use light colored wood like beech with an attractive grain to make veneer and laminated parts. They are highly suitable for staining in various colors.

environment
being responsible and caring for our global environment
Everything we make is designed with the assurance that you can proudly own it - and use it comfortably for years to come. The decisions we make are driven by our love of developing furniture that integrates seamlessly into your life, and compels us to provide you with stylish and comfortable solutions at great value.

You should also know about our commitment to the environment, and the health of our customers as well as our employees. We are aware of the environmental effect of our production processes and product lifecycles and IMG continuously work towards being as environmentally friendly as technologically practically possible.

Out of respect for you and the environment, the best thing that we can do is to make furniture that is long lasting.

To protect our environment we regularly assess the whole life-cycle of our production with focus on the type of raw material used, production processes, waste, use and disposal. We work diligently towards achieving reduction in the use of substances that could be harmful for the environment and the health of our employees, partners and customers.

Creating sustainable products by using eco-friendly wood and raw materials, reducing waste factor and the energy consumption in our production processes as well as extending the useful lifetime of our products and recyclability are other focal points.